The questions that matter
We agree the handful of questions a real customer asks before buying in your category, in the words they actually use.
When someone asks ChatGPT or Google for a business like yours, a name comes back. This tells you whose it is, and what it would take for it to be yours.
Most businesses have never seen what the AI engines say about their market.
They have seen their Google rankings. They have not seen the answer written above those rankings, or the short list of competitors named inside it. That answer is now the first thing a lot of customers read, and for many businesses it is the one part of their marketing nobody has ever checked.
An hour of checking usually settles it. Either you are named, which is worth knowing, or you are not, which is worth knowing sooner.
What an AI search result looks like
We agree the handful of questions a real customer asks before buying in your category, in the words they actually use.
For each question we record what the engines answer and which sources they quote, so you can see exactly who is being recommended instead of you.
Whether you appear at all, in which engines, and how you compare with the competitors turning up in the same answers.
What those quoted pages do that yours does not. Usually it is structure and corroboration rather than better writing.
The specific changes worth making, in order, with the ones you can do yourself marked clearly so you are not paying for what you can fix in an afternoon.
Written up as a document you keep. No call to sit through unless you want one.
The audit is the starting point for generative engine optimisation. If what you actually need is ordinary search visibility, the free Growth Audit is the better place to start, and we will tell you which one applies.
It is a check on whether AI answer engines name your business when someone asks about your service. We put the buying questions from your category to Google AI Overviews, ChatGPT and Perplexity, record what each one says and which sources it quotes, then write up where you stand and what would change it.
Tell us the business and the service you want more of, and we will come back with what the engines say today and who they name.
Get your free Growth Audit