Citation audit
We check what the AI engines actually say when someone asks about your service, which sources they quote, and whether you are one of them.
Generative engine optimisation and AI SEO
Ranked is not the same as cited.
Search increasingly answers the question before anyone reaches your link. Generative engine optimisation is the work of making sure the answer names you.
The short version
Generative engine optimisation is the work of getting your business quoted inside AI generated answers, rather than only listed beneath them.
On a growing share of commercial searches, Google now writes an AI Overview above the organic results. It answers the question and names a handful of sources. If your competitor is named there and you are not, the position you worked for sits below an answer that already sent the reader somewhere else.
That gap is fixable, and it is a different job from ranking. It is the job we do.
seo for solicitors ireland
AI Overview
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What an AI search result looks like
- The AI answer
- Google writes an answer at the very top and many people read it and stop. It appears before any result you can rank for.
- The cited sources
- A short list of businesses the answer quotes. Being named here is the goal, and it is decided separately from your ranking.
- The ordinary results
- Your usual listing, now pushed below the answer. You can hold this spot and still never be seen.
What the work involves
Being quotable is a thing you can engineer.
Answer shaped content
Models quote text they can lift cleanly. We restructure your key pages so a direct, accurate answer sits where a model will find it.
Structured data
Schema markup that states plainly what you do, where you do it and what you charge, so a machine can parse your claims without guessing.
Entity and authority
Consistent, corroborated facts about your business across the web. Models trust what several independent sources agree on.
Source coverage
The engines cite the same handful of pages again and again. We find the ones that decide your category and work to get you onto them.
Citation tracking
We measure how often you are quoted, by which engine, for which questions, and whether that number is going up.
Not sure where you stand? Start with an AI visibility audit. GEO works best on top of solid foundations, so it is worth reading our SEO in Ireland page too, or the full list of what we do.
Good questions
Generative engine optimisation, answered
Generative engine optimisation, or GEO, is the work of getting your business quoted inside AI generated answers: Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini. Traditional SEO earns you a position in a list of links. GEO earns you a mention inside the answer that now sits above that list. It is also called AI SEO or answer engine optimisation, and the three terms describe the same job.
Want to know if the AI answers name you?
An AI visibility audit shows you exactly what the engines say about your market today, who they quote, and what it would take to be one of them.
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