The short answer
For most small and medium Irish businesses, SEO runs between roughly €500 and €2,500 a month. Local SEO, focused on one town or county, often sits between €300 and €1,500 a month. Larger or national campaigns competing across the whole country can run to €5,000, €10,000 or more.
Those are guide ranges, not a menu. The honest truth is that the right number depends on what you are trying to achieve, how competitive your market is, and how fast you want to move.
What you are actually paying for
Good SEO is ongoing work, not a one off. A typical monthly investment covers a mix of the following:
- Technical work to keep your site fast, crawlable and healthy
- Content that targets the searches your customers actually make
- Local SEO, including your Google Business Profile and citations
- Earning authority through relevant links and mentions
- Tracking, reporting and the strategy that decides what comes next
What changes the price
Three honest things move the number up or down. How competitive your market is, where you are starting from, and how quickly you want results. Ranking one town for one service is a very different job to competing nationally, and a healthy site needs less groundwork than one with years of problems to undo.
What to watch out for
Be wary of very cheap SEO. Below about €300 a month, it is hard to do work that actually moves the needle, and bargain SEO often means risky shortcuts that get your site penalised later.
Be just as wary of long lock in contracts and vague reports. Honest providers scope the work clearly, price to your goals, and let the results keep you rather than a contract.
How we price
We price every engagement to your specific goals, with a clear scope before you commit and no lock in. The simplest way to get a real number for your business is the free Growth Audit, which gives you a tailored plan and quote with no obligation. You can also read our full approach on the SEO pricing page.