What is Local SEO?
Simply put, local SEO stands for local search engine optimisation and is the practice of getting your business listing to rank above your competitors in your market, where your customers are already looking.
The difference between Local SEO and traditional SEO is that we put a bigger focus in your local market. [But truthfully in 2021, Google has a good understanding if the searcher want’s a local result or not].
At Kinsale SEO we help our customers make more € through inbound marketing and showing up where your customers are already looking for your products and services.
Many of these searches result in clicks in the local pack which display local business information, customer reviews, and information about your business opening hours / contact information.
The Benefits of Local SEO
There are a lot of benefits to preforming well in local search results. But the biggest benefits are:
- You will have the chance to get in front of customers who don’t know about your business, but are looking for the products and services you offer. You will get more clients for free (no acquisition cost for these clicks) and you will grow your business.
- You have the opportunity to clearly set yourself apart from your competition. Differentiate yourself and stand out. Contrary to popular belief, not all results in the local pack go to the first three results. Many potential customers will click to “view all” and review the list of businesses in the local finder by reviews, or other information to make their decision.
- You can build goodwill with potential clients by making the information people want to know about your company easy to find.
- You can track your results to a certain extent. It’s easier to track online leads and you can see what programs (like Local SEO) are providing the strongest return on investment for your company.
Our Local SEO programs have been so successful we have helped solicitors spending over €1 Million a month on advertising reduce that budget by 95% and increase leads by 200%.
Our Local SEO Experience
Our founder, Casey Meraz is a world wide recognized Local SEO expert and the author of the best selling Amazon Book “How To Perform The Ultimate Local SEO Audit”. He has been helping companies achieve their digital marketing goals through effective SEO since 2004.
He is a well respected Local search expert and has some achieved some notable accolades including:
- Author of How to Perform The Ultimate Local SEO Audit on Amazon
- International Local SEO speaker at search conferences (SMX, Big Digital, SearchCon, State of Search & Many More)
- Contributor to Moz Blog + Local Search Ranking Factors
- Contributor to the Whitespark Local Search Ranking Factors Survey
- Author of “Local Marketing for Personal Injury Lawyers: Winning at Local SEO for Lawyers”
- Build the SEO program for Intuit small business division (maker of Quickbooks)
Casey lives and breathes local search engine optimisation everyday and has had great success in the most competitive markets worldwide. As an author, teacher, and actual do’er Casey has the experience to help your company succeed and grow in local search.
How We Can Help You Achieve Success
With SEO, no two projects are the same. That is because business goals and competition vary greatly. It’s also why we don’t offer packages. We firmly everything needs to be customised to your personal goals which is why every engagement starts off with a free, no obligation zoom or telephone consultation. During this discovery call we will try to determine:
- What your goals are. If you could wave a magic want, what are you looking to achieve?
- What KPI’s are most important to track the success of your campaign (Hint: It’s commonly not rankings!)
- What your timeline for success is
- Needs and resource analysis
- Competition analysis: what are we up against
After we have a clear picture of your goals and current standing we can craft a strategy and action plan to help reach your goals.
Whether you have one location or 1,000 locations, we can help craft a strategy that will help you exceed your goals.
Learn How Kinsale SEO Can Help You Rank in Ireland
Don’t let our name fool you. We work all throughout Ireland and even Worldwide.
Interested in talking more? Give Casey a call at +353 087 353 5028 for a free, no obligation consultation.