Are you looking for an SEO Consultant to help your digital presence thrive online? Look no further. We have been helping businesses rank for important keywords in the most competitive markets since 2004.
Kinsale SEO was founded by Casey Meraz, a local search veteran and Local SEO Expert.
How We Can Help
As a business owner, one of your main goals is to get new customers to your business to help it grow.
SEO can help you do that by making sure your business appears online in Google (and other popular search engines) where your customers are already looking for you.
As an experienced SEO consultant we can help you reach your online marketing goals and dominate organic and local rankings in your market.
What is SEO?
SEO stands for Search Engine Optimisation. As a Search Engine Optimisation my job is to help your rank where your customers are already looking for your products and services on Google. In the industry we also call this inbound marketing.
This is because your potential customer already has the intent to learn more about or purchase your products or services and are looking for who to hire.
Focusing on SEO is a strong strategy for businesses because when you are ranking in the search results you get free clicks. Unlike Pay Per Click (Google Ads) where you pay for each time someone clicks on your listing.
Below is an example of local business listings powered by Google My Business. These clicks won’t cost you and your potential customers will find your information easily.
How Google Decides To Rank Websites [How one ranks above another]
Back in 2004 we used to be able to build out content, earn links and it would be easy to rank. Over the years Google has gotten much more sophisticated due to spam and unethical marketers. Now Google relies on hundreds of ranking factors to determine how and where a website should rank in Google’s search results.
Google will review these signals and give your website a score as it relates to the search query that a user searched. The “best” result in Google’s eyes will outrank everyone else. This is important because most clicks go to the top organic and local results.
This is why working with an experienced SEO consultant can give you a real advantage in your market. The problem with many consultants is that they don’t understand the whole picture which can actually hurt your long term success. A strong balance between SEO, technical SEO, content marketing, and link building is essential.
Although there are hundreds of ranking factors, here are some of the bigger ones that we find very important in 2021:
- Site speed: Is your website loading fast for Google and users (*this is very important as it affects conversions as well)
- Great content: Is your content the best it can be? Our goal is to be the most informative.
- Links: The algorithm was build using the trust signal of inbound links (other websites linking to yours). This is still very important.
- Mobile Friendliness: Over 50% of visitors to your website will be on mobile devices. Is your site optimised?
- On Site Optimization: Do you utilize topic clusters to organize content in a hierarchy that makes sense? Are pages properly optimised?
How Much Do SEO Consultants Charge?
SEO is not an expense, but rather an investment which is why we like to discuss the ROI of SEO for our clients.
At Kinsale SEO we charge €250 per hour or by the project and I have a minimum retainer of €1,000. We have a 100% satisfaction guarantee.
We will not engage in a project unless we’re confident you will be able to have a positive ROI from the services we provide.
One of the biggest mistakes business owners make is engaging in SEO without a set trackable goal defined to measure success. We help you do this with every project to make sure you get a trackable return on investment.