SEO Strategy Consulting

“A vision without a strategy remains an illusion” – Lee Bolman

At Kinsale SEO we can help you align your goals with a strategy to reach them.

That’s why we like to start every project off with a clear understanding of your goals and expectations. This allows us to do a deep dive in your market and understand how we can create the practical roadmap that will help you reach your digital marketing goals.

Our SEO Consulting Experience in Ireland

Our company was founded by SEO expert Casey Meraz. Since 2002 he has been working in the most competitive fields of SEO including personal injury attorneys in the US. Casey has made a name for himself dominating search results for his clients in the most saturated markets. The cost per click for some of these keywords like Personal Injury Attorney or Car Accident Lawyer can cost over $500 just for one click!

Casey also works with enterprise clients and local businesses to develop SEO strategies and programs that meet his clients needs.

He is also the author of How to Perform The Ultimate Local SEO Audit and Local Marketing for Personal Injury Lawyers on Amazon. He frequently writes for Moz and speaks worldwide and search engine optimization conferences.

Why do you need an SEO strategy?

An SEO (search engine optimization) strategy is important for businesses because it helps to improve the visibility of their website in search engine results. This can help to attract more organic traffic to the website, which can lead to increased sales and revenue for the business.

There are several reasons why a business needs an SEO strategy. Firstly, an effective SEO strategy can help to improve the visibility of a website in search engine results. By optimizing a website for relevant keywords and phrases, a business can improve its ranking in search results and make it more likely that potential customers will find the website when searching for products or services related to the business.

Secondly, an SEO strategy can help to improve the user experience for visitors to a website. By optimizing a website for search engines, a business can make the website more user-friendly and easier to navigate. This can help to improve the overall experience for users, leading to increased engagement and conversions.

Thirdly, an SEO strategy can help a business to stay competitive in its industry. As more and more businesses compete for visibility in search engine results, it is important to have an effective SEO strategy in place to ensure that a business can stand out from its competitors.

Our Professional SEO Consulting Services Include:

  • Detailed & Actionable SEO Audits
    Our SEO audits are one of a kind and come with over 15 years of experience. At Kinsale SEO we believe in building websites on the strongest foundation from a user experience and Google ranking signal perspective.

    Since Google uses so many different ranking signals we prefer to identify them, fix them, and build your website on a very strong foundation. We will take a look under the hood to understand your website inside and out. Many times our custom SEO audits discover problems that the site owner didn’t know existed that hinders the ability for the website to rank well in Google’s search results.

    Our proprietary 200 point SEO audit will analyze all ranking factors to help craft a strategy that will get you the results you’re looking for.
  • Keyword Research
    Keyword research is one of the most important parts of an effective SEO campaign. Our keyword research allows us to identify which keywords your potential clients are typing into Google and help craft a strategy around this data. We will group important keywords into buckets and analyze the intent of the search queries. Then we will have the data we need to determine how to best structure your website.
  • Keyword Mapping
    After we have researched and agreed on the most important keywords for you we will move to a mapping phase where we identify which pages should be optimized for what search intent. During this phase we also take into consideration our findings from the audit so that we can structure your website in the most effective way.
  • Competitor Market Analysis
    SEO can be very bespoke and slightly different strategies and tactics work better in different markets. That’s why we will also analyze what’s working for the successful businesses and take that data into consideration when crafting your SEO strategy.
  • Link Building Analysis
    One of the major ways Google tries to understand which companies deserve to rank where come from strong backlinks (Yes even in 2021). We’re good at building links and we know that in competitive markets this is the difference maker that will move the needle more for you over your competitors.

    During this phase we typically analyze good backlink opportunities and strategies that you can use to help grow your website.

Need custom SEO Consulting?

No bother, we are here to help. Ring us so that we can understand your problems and figure out how to help you reach your goals.