How can broken link building support your SEO strategy?

The Serpentine Saga of SEO

SEO is a maze, a labyrinth that twists and turns with the ever-changing algorithms of search engines. It is a game of thrones where every website is vying for the coveted crown – the first page of Google search results.

Decoding SEO

SEO, or Search Engine Optimization, is the art and science of making your website visible and attractive to search engines. Think of it as the haute couture of the digital world, where your website is the model, and the search engine is the discerning spectator. With the right ‘outfit’ or SEO strategy, your website can turn heads and draw traffic.

Interestingly, 93% of all online experiences begin with a search engine, making SEO not just a luxury, but a necessity. Thus, it is crucial to align your digital presence with the subtle shifts of the SEO sands.

The SEO Journey in Ireland

The SEO landscape in Ireland is akin to a lively Irish pub – bustling, competitive, and full of potential. With around 80% of Irish consumers shopping online, the importance of SEO in Ireland has never been greater. However, like a challenging pub quiz, it requires keen knowledge, and strategic play to win.

Irish companies, on average, allocate 42% of their marketing budget to SEO, showcasing the significance of this approach. As an Irish business, ignoring SEO is like skipping the most exciting part of the pub quiz – you may still participate, but you’re unlikely to win the game.

Broken Links: The Unseen Adversary

Picture this: you’re a marathon runner, in peak form and leading the race. Suddenly, you stumble upon a hidden pitfall, slowing you down. Broken links are these pitfalls in the marathon of SEO, lurking unseen and wreaking havoc on your website’s performance.

How Broken Links Hamper SEO

Broken links are like bad apples, spoiling the user experience basket. When a user encounters a broken link, they hit a dead-end. This frustrating experience sends a negative signal to search engines about your site’s quality, which may impact your ranking.

Furthermore, search engines crawl through links to index webpages. Broken links act as roadblocks in this journey, hindering the full indexing of your site. Consequently, you may lose valuable SEO points.

Grasping the Gravity of Broken Links

The repercussions of broken links are far-reaching. They can lead to a 5.3% decrease in page views and a whopping 9.5% drop in user engagement. That’s akin to losing almost one-tenth of your audience to a preventable issue. Quite an alarming figure, isn’t it?

Fortunately, fixing broken links is a manageable task and, when done regularly, can greatly enhance your website’s SEO performance.

Broken Link Building: An Unexpected Ally

Fixing broken links for SEO is akin to turning your stumbling blocks into stepping stones. It’s about leveraging these links to improve user experience, boost SEO, and even create quality backlinks.

The Art of Fixing Broken Links for SEO

Fixing broken links involves identifying them, understanding why they broke, and then mending or replacing them. It’s like being a digital detective and a handyman rolled into one. With the right tools and knowledge, this process can significantly enhance your website’s user experience and SEO performance.

Interestingly, a staggering 70% of pages have at least one broken link. That means, if you’ve ignored broken link building till now, you’re not alone. But it’s time to buck the trend and make the most of this SEO strategy.

Backlinks and Their Role

Backlinks are the digital equivalent of word-of-mouth referrals. When other reputable sites link back to you, it vouches for your site’s quality and relevance, boosting your SEO. Broken link building can help you earn valuable backlinks by replacing broken links on other sites with links to your relevant content. It’s like finding a key to the treasure trove of backlinks, right in your backyard!

SEO Consultants: The Guiding North Star

Just as a seasoned sailor needs the North Star for navigation, you need skilled SEO consultants to navigate the ocean of SEO. They are the seasoned guides who can help you steer clear of SEO pitfalls and chart the course towards digital success.

How SEO Consultants Can Help

SEO consultants are the architects of your digital success. They understand the nuances of SEO, can identify and fix broken links, improve your website’s structure, and help you create quality backlinks. In essence, they can fine-tune your digital orchestra, ensuring all the elements play in perfect harmony, pleasing the ears of search engines and users alike.

Around 61% of marketers say improving SEO and growing organic presence is their top inbound marketing priority. This underscores the importance of having an SEO consultant by your side, guiding you through the intricacies of the digital labyrinth.

Why Choose Kinsale SEO?

At Kinsale SEO, we are seasoned SEO sailors, navigating the choppy digital waters with confidence and skill. We don’t just fix broken links; we turn them into opportunities, creating backlinks that boost your site’s credibility and visibility. We are the guiding North Star in the vast SEO cosmos, helping you chart a course towards online success. Our track record speaks volumes, and we take pride in our team of experts who live and breathe SEO.

Empirical Evidence: Statistics that Speak

Numbers often speak louder than words, and the world of SEO is no exception. Let’s glance at a few statistics that underscore the importance of SEO and the role of broken links in it.

SEO Statistics

SEO is not a fad; it’s a necessity. Research shows that 68% of online experiences begin with a search engine. Moreover, SEO drives 1000%+ more traffic than organic social media. These figures clearly illustrate that neglecting SEO is like leaving money on the table.

Broken Link Statistics

Broken links are not just annoying; they’re detrimental to your website’s health. On average, every webpage contains three broken links. This may not seem like much, but consider this – 85% of websites have broken links, affecting their SEO performance. These statistics are a wake-up call to the importance of fixing broken links for SEO.


In the grand scheme of SEO, broken link building is an unsung hero, a seemingly minor factor with major implications. Whether you’re a fledgling start-up or an established enterprise, mastering the art of fixing broken links for SEO can provide a significant boost to your digital visibility. And who better to guide you through this intricate process than the seasoned SEO consultants at Kinsale SEO? We’re here to navigate you through the labyrinthine world of SEO in Ireland, transforming broken links into bridges towards online success. Don’t let broken links break your stride. Instead, let’s mend them together and chart a course towards digital victory!


What are broken links?

Broken links are links that, when clicked, do not lead to the intended page or resource. This could be due to the page being moved, deleted, or the URL being typed incorrectly.

How do broken links affect SEO?

Broken links negatively impact user experience and the site’s credibility. They also hinder search engines’ ability to crawl and index your website fully, affecting your SEO.

What is broken link building?

Broken link building is the process of identifying broken links, fixing them, and using them to create backlinks to your site.

Why is SEO important in Ireland?

With the majority of Irish consumers shopping online and companies allocating significant portions of their marketing budget to SEO, having a robust SEO strategy is vital for business success in Ireland.

How can SEO consultants help with broken link building?

SEO consultants are experts in identifying and fixing broken links. They can turn these links into opportunities for creating backlinks, thereby boosting your website’s SEO.

What services does Kinsale SEO offer?

Kinsale SEO offers a range of services including SEO consultancy, fixing broken links, creating backlinks, and providing bespoke SEO strategies tailored to your business needs.

How can I get started with Kinsale SEO?

You can get started by contacting us through our website or giving us a call. Our team will be happy to discuss your needs and how we can help boost your online presence.

What makes Kinsale SEO different from other SEO companies?

At Kinsale SEO, we pride ourselves on our team of experts, our proven track record, and our commitment to delivering tailored, effective SEO strategies. We don’t just fix problems; we turn them into opportunities.


About the author

Casey Meraz is the Founder of Kinsale SEO, Juris Digital, Solicitor Digital and Ethical SEO Consulting. He has been helping companies thrive online through effective organic SEO and Local SEO programs.

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