What does an SEO company do?

Ever wondered what makes an SEO company stand out from the crowd? What skills do they possess that make them indispensable to your business? And more importantly, how do you know if you’ve found the right one? Join me as I embark on a quest to answer these burning questions and unravel the mystery of elite SEO companies.

The Alchemy of SEO: What Does an SEO Company Do?

An SEO company is like a master alchemist, taking raw data and turning it into digital gold. In the ever-evolving world of search engine optimisation, they help businesses increase their online visibility, attract potential customers and climb the search engine rankings. With a potent mix of technical know-how, creative flair and analytical prowess, they weave their magic to make your website irresistible to search engines and humans alike.

But what exactly does an SEO company do? Well, they work on a variety of tasks, such as keyword research, on-page optimisation, link building, content creation and more. They also keep a keen eye on your competitors and stay up-to-date with the latest industry trends and algorithm updates. The end goal? To get your website on the coveted first page of Google and keep it there, of course!

A Symphony of Skills: What Should an SEO Company Bring to the Table?

An SEO company is like a well-conducted orchestra, each player wielding their instrument with finesse and harmony. But instead of violins and cellos, their instruments are skills like keyword research, technical SEO and content creation. So, what are the essential skills an SEO company should have in their repertoire? Let’s find out.

First and foremost, they should be proficient in keyword research. This means identifying the most relevant and high-traffic keywords for your business, ensuring your content targets those terms and keeps you ahead of the competition. Next, they should excel in technical SEO, understanding the nuts and bolts of website architecture, metadata, schema markup and more. Content creation is another crucial skill, as they should be able to craft engaging, high-quality content that resonates with your target audience. And last but not least, they should have a knack for analytics, able to interpret data and make data-driven decisions to improve your website’s performance.

The Great Divide: Basic vs. Advanced SEO Companies

In the vast ocean of SEO companies, you’ll find a diverse range of fish. Some are smaller, basic providers, offering a limited set of services at an affordable price. Others are more advanced, like majestic whales, providing a comprehensive suite of services and customised strategies for your business. So, what sets an advanced SEO company apart from a basic one? Let’s dive in and find out.

An advanced SEO company typically offers a broader range of services, catering to all aspects of your website’s performance. This includes technical SEO audits, local and international SEO, eCommerce optimisation, mobile optimisation and more. They also tend to have a more extensive team of experts, each specialising in different areas of SEO. But wait, there’s more! Advanced SEO companies are also known for their proactive approach, constantly staying updated with industry trends and algorithm changes. They don’t just sit back and wait for magic to happen; they make it happen!

On the other hand, basic SEO companies might be more budget-friendly, but their services can be somewhat limited. They may focus on just a few aspects of SEO, like on-page optimisation and link building, without delving into more complex strategies. It’s like having a jack of all trades but a master of none. So, if you’re serious about skyrocketing your online presence, it’s worth investing in an advanced SEO company that can take your business to new heights.

The Fabulous Five: Essential Skills for Top-Notch SEO Companies

So, we’ve established that there’s a difference between basic and advanced SEO companies, but what specific skills should you look for in a top-notch provider? Here are the fabulous five skills that elite SEO companies bring to the table:

a. Keyword Connoisseurs

It’s no secret that keywords are the lifeblood of SEO. That’s why the best SEO companies are total keyword connoisseurs, adept at unearthing those golden nuggets that drive traffic and conversions. They know the ins and outs of keyword research tools, can pinpoint long-tail opportunities, and always keep an eye on search intent. In short, they’re keyword wizards!

b. Technical SEO Ninjas

Elite SEO companies are like ninjas when it comes to technical SEO. They stealthily navigate through your website’s architecture, fixing broken links, optimising metadata, and implementing schema markup. And when Google rolls out a new algorithm update, they’re the first to react and adapt. With a technical SEO ninja on your side, your website will be as smooth as silk and ready to conquer the SERPs.

c. Content Kings (and Queens!)

Content is king, and elite SEO companies wear the crown. They’re masters of the written word, crafting engaging, share-worthy content that resonates with your target audience. But they don’t stop there! They also know how to optimise that content for search engines, sprinkling in just the right amount of keywords and ensuring your headings, images, and meta tags are on point. Long live the content kings and queens!

d. Link Building Maestros

Quality backlinks are like the sweet melody of a symphony, and advanced SEO companies are the maestros who make it happen. They understand the power of a good link profile and have a whole bag of tricks to help you build yours. From guest posting to broken link building, they’ll pull out all the stops to get your website the recognition it deserves.

e. Analytical Hotshots

Data is the name of the game in SEO, and elite companies are the analytical hotshots who can make sense of it all. They know their way around Google Analytics, Search Console, and other data-crunching tools, extracting valuable insights and making data-driven decisions. With an analytical hotshot on your side, you can be confident that your SEO strategy is always on the right track.

The Magnificent Milestones: How to Measure an SEO Company’s Success

Alright, so you’ve got a pretty good idea of what skills an SEO company should have, but how do you know if they’re actually delivering results? Here are some magnificent milestones to help you measure their success:

a. Ranking Rocketships

One of the primary goals of SEO is to improve your website’s search engine rankings, so it’s only natural to use this as a key performance indicator. Keep an eye on your target keywords and see if your website is climbing the SERP ladder. If your SEO company is doing their job, you should see a steady upward trajectory over time.

b. Traffic Triumphs

A successful SEO campaign should also result in increased organic traffic to your website. Pay close attention to your traffic stats, looking for growth in both new and returning visitors. If your SEO company is working their magic, you’ll see a steady stream of potential customers flocking to your site.

c. Conversion Celebrations

At the end of the day, it’s all about conversions, isn’t it? Whether it’s sales, sign-ups, or any other action you want your visitors to take, a top-notch SEO company should help drive those conversions. Monitor your conversion rates closely and celebrate those sweet, sweet successes!

d. Bounce Rate Reductions

A high bounce rate can be a red flag, indicating that your website isn’t engaging visitors as it should. A stellar SEO company will not only help drive traffic to your site but also ensure that traffic sticks around. So, keep an eye on your bounce rate and look for a downward trend as a sign of success.

e. Glowing Google Reviews

And finally, let’s not forget about the power of social proof! Check out your SEO company’s Google reviews and see what their clients have to say. If they’re truly elite, you’ll find a chorus of happy customers singing their praises.

The Grand Finale: Kinsale SEO Services

By now, you should have a crystal-clear understanding of what an SEO company does, the skills they should have, and how to differentiate between basic and advanced providers. And if you’re on the hunt for an elite SEO company in Ireland, look no further than Kinsale SEO!

At Kinsale SEO, we pride ourselves on offering a comprehensive suite of services tailored to your business needs. From technical SEO audits and keyword research to content creation and link building, we’ve got you covered. Our team of experts is dedicated to staying ahead of the curve, always adapting to the latest industry trends and algorithm updates. So, why not join the ranks of our satisfied clients and let us work our SEO magic on your website? Visit https://kinsaleseo.ie/services/ to learn more.

Frequently Asked Questions

1. How long does it take to see results from SEO?

SEO is a long-term investment, and results can take time to materialise. Typically, you can expect to see improvements in your website’s search engine rankings and organic traffic within 3-6 months, but this can vary depending on the industry and competition.

2. How much does it cost to hire an SEO company?

The cost of hiring an SEO company can vary greatly, depending on the scope of services, level of expertise, and the size of your business. Basic SEO companies might charge a few hundred euros per month, while advanced providers may charge several thousand. It’s important to find a company that fits your budget and offers the services you need.

Can I do SEO myself?

While it’s possible to learn the basics of SEO and implement some strategies yourself, it can be time-consuming and challenging, especially as the industry constantly evolves. Hiring an SEO company can save you time and ensure your website is optimised by experts who stay up-to-date with the latest trends and algorithm updates.

5. What is the difference between on-page and off-page SEO?

On-page SEO refers to the optimisation of elements on your website, such as content, metadata, and internal linking, to improve its search engine rankings. Off-page SEO, on the other hand, focuses on external factors, like backlinks from other websites, social media signals, and online reputation, to boost your website’s credibility and authority.

6. How do I know if my website needs SEO?

If your website isn’t ranking well in search engine results, has low organic traffic, or suffers from a high bounce rate, it’s likely that your website could benefit from SEO. An SEO company can help identify areas for improvement and implement strategies to boost your online presence.

7. Can an SEO company guarantee a #1 ranking on Google?

No reputable SEO company can guarantee a #1 ranking on Google, as search engine algorithms are complex and constantly changing. However, a skilled SEO company can help improve your website’s search engine rankings and increase its visibility, giving you a better chance of reaching the top positions.

8. How often should I update my website’s SEO?

SEO is an ongoing process, and it’s essential to continually update and refine your strategies to stay ahead of the competition. Regularly review and update your keywords, content, and technical SEO to ensure your website remains optimised and aligned with the latest best practices.

Ten Lesser-Known Tips for SEO Success

Put these lesser-known tips into practice to give your website’s SEO an extra boost!

Optimise your images with descriptive file names and alt tags

Example: Rename your image file from “IMG_1234.jpg” to “vintage-red-bicycle.jpg” and add an alt tag like “A vintage red bicycle parked by a brick wall.”

Improve your website’s load speed by compressing images and enabling browser caching

Example: Use a tool like TinyPNG to compress your images and add caching directives to your .htaccess file.

Use internal linking to guide users and search engines through your site

Example: In a blog post about bicycle maintenance, add a hyperlink to a related article on choosing the right bike tyres.

Update and repurpose old content to maintain its relevance and freshness

Example: Add new information to an old blog post about cycling trends and republish it as a new, updated piece.

Use schema markup to help search engines understand your content better

Example: Implement Product schema markup on your eCommerce product pages to provide additional details like price and availability.

Create long-form content to increase dwell time and provide more value to your audience

Example: Write a comprehensive, 3,000-word guide on how to choose, maintain, and accessorise a bicycle for beginners

Leverage social media to increase brand awareness and drive traffic to your website

Example: Share your latest blog post on cycling safety tips across your Facebook, Twitter, and Instagram accounts, encouraging followers to visit your website for more information.

Use LSI (Latent Semantic Indexing) keywords to help search engines understand your content’s context

Example: In an article about mountain biking, include LSI keywords like “off-road cycling,” “trail riding,” and “mountain bike suspension.”

Monitor and disavow low-quality backlinks to protect your website’s reputation

Example: Use Google Search Console to identify spammy backlinks and submit a disavow file to request Google to ignore them when assessing your site.

Use descriptive, keyword-rich URLs to improve your website’s search engine visibility

Example: Instead of using a generic URL like “example.com/post123,” create a descriptive URL like “example.com/top-mountain-biking-trails.”


About the author

Casey Meraz is the Founder of Kinsale SEO, Juris Digital, Solicitor Digital and Ethical SEO Consulting. He has been helping companies thrive online through effective organic SEO and Local SEO programs.

Leave a Comment